Landon Cassill Qualifying Challenge Sponsors

Nutrition & Fitness, Inc. (dba / NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil.


Beginning in 1988, NFI first sold nutritional supplements out of the founder’s parent’s garage in Fayetteville, NC. The company grew and in 1998 experienced exponential growth into the retail industry. Original Blue-Emu® Super Strength cream, made with real emu oil, was developed in 2002 and quickly became a best selling product for the business.


In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers, and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of President and CEO, Susan Gregory, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Pain Relief Cream and Blue-Emu® Maximum Strength Lidocaine Numbing Pain Relief Cream.


Today, NFI Consumer Products distributes the emu oil based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 35,000 retail outlets. And, as always, you can conveniently shop for all your favorite Blue-Emu® emu oil products right here on our website!




What is the Landon Cassill Qualifying Challenge? 


The Landon Cassill Qualifying Challenge is an event designed to test the best of the best sim racers around the world to compete under extreme pressure. Landon originally started this challenge in 2010, to mimic the pressure he dealt with on a weekly basis when he attempted to make the NASCAR Cup Series field each week.


How many racers will compete? 


Over 300 competitors competed for positions in 5 group time trial sessions. The top 60 times then run an all-star qualifying run, in an attempt to set one of the fastest 15 laps of the entire 60 car field.


16th through 40th will transfer to an elimination race, where the last place car on each lap is eliminated until we have one driver remaining. This driver will join the top 15 times from all-star qualifying, to move on to the head-to-head final round.


12/1 7 PM EDT


  • All drivers entered, get split into 7 different sessions.
  • Top 8 drivers from each session advance to All-Star Qualifying
  • Top 4 collective times advance into All-Star Qualifying
  • All other drivers are eliminated


12/2 7 PM EDT


  • Top 60 drivers from open qualifying compete in an All-Star Qualifying Format to be one of the fastest 15.
  • Three Laps: One full lap, one pit-in lap, and one pit-out lap. No pit road speed.
  • Fastest of 15 lap times advances to next round.
  • 16th-40th Go to the Whitz Racing Products Pursuit Race to attempt to be the 16th seed of the finale.
  • 41st-60th Eliminated


12/2 11 PM EDT


  • 16th-40th finishers from All-Star qualifying compete in an Pursuit Race format.
  • Last place driver from each green flag lap will be eliminated.
  • Last driver standing, is seeded 16th in the head-to-head finale


12/10 8 PM EDT

$12,600 Prize Purse

  • Drivers are seeded based on All-Star Qualifying speed.
  • 1st seed chooses ONE opponent to challenge.
  • Fastest of the two driver’s lap times advances to next round of head-to-head qualifying.
  • Repeat until one driver remains as the fastest qualifier of the 2022 Landon Cassill Qualifying Challenge
Generated by Feedzy